In 2010, Al Sultan International Sweets achieved an unprecedented milestone by entering the Guinness World Records with the largest sweets box featuring a mosaic of Eastern Arabic confectionery—a moment that captured the spirit of innovation and reflected the authenticity of Arab heritage.

💡 An Idea Born from the Founder’s Vision
This achievement stemmed from the founder, Mr. Samer Al-Qusair’s desire to celebrate the company’s 10th anniversary in an extraordinary way, combining art and sweets into a creation that expresses Syrian and Arab identity.

🧁 A Confectionery Mosaic
A massive mosaic was designed, showcasing prominent Syrian landmarks, including:

• The Umayyad Mosque
• Aleppo Citadel
• Al-Hosn Castle

The mosaic was made from 606,200 pieces of sweets, with the total box weight exceeding 12 tons and stretching 112 meters in length. Its creation took over 3 months of continuous work.

🌍 Global Media Attention
The event received extensive media coverage, with dozens of journalists from around the world and live broadcasts on several international TV channels, amplifying Al Sultan’s global recognition.

🌟 A Symbol of Arab Creativity
Entering the Guinness World Records represented an achievement that honors the Arab world and demonstrates the ability of Arab companies to innovate and creatively showcase heritage and craftsmanship.

Mr. Samer Al-Qusair commented:
“This achievement is the result of the dedication of all our employees and will motivate us to continue our path of excellence and creativity.”

🌍 Global Impact
The event significantly boosted Al Sultan’s reputation, increased demand for its products locally and internationally, and established it as a global brand with authentic Eastern roots.